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A Management Guide to Corporate Identity Brand Guidelines visual culture (historical and of

SKU: 21566410266

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Description

visual culture (historical and of the present) both nationally in Japan and internationally

Year: 1974

beautifully illustrated with full colour images

Year: 1967

Slight fading & Discolouration

A Management Guide to Corporate Identity Brand Guidelines visual culture (historical and ofA book that intends to give management a better understanding of corporate identity, covering management decisions and controls, opinion research, costs and the designer's role. It also features some illustrated case studies, these include Blue Circle Group, ICI and Philips, amongst others. Title: A Management Guide to Corporate IdentityEditor: John E. BlakePublisher: Council of Industrial DesignYear: 1971Format: PaperbackPages: 100Lanugage: English

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