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All FGDs included discussion about how bright, shiny colors increased the appeal and caught consumers attention, as reported by other studies [ Participant smokers in particular discussed the association between color and flavor and how flavor altered their smoking experience because of the taste and smell of cigarettes

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Vitamin E acetate is sometimes used as an additive in e-cigarettes, usually the ones containing THC

Les Hagen, executive director for ASH Canada, an Edmonton-based organization advocating for tobacco control, told CBC News raising the taxes is the most effective method of steering youth away from smoking and vaping

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