Everywhere we look we are now faced with new facts and statistics that tell us that smoking causes bad teeth, bad skin, bad hair, bad breath, impotency not to mention what its doing to your internal organs
Marlboro Lights carried on being the default-setting smoke for bad-boy actors and 3am-eternal fashion mannequins. As the public opinion about smoking changed in 2010s, Kate Moss lighting up a cigarette on the Louis Vuitton runway got mixed reviews, and big glossy magazines moved away from using cigarettes in editorial shoots, the unofficial hot people ambassador program was maybe the only thing keeping the tobacco brand image strong
Mistake 2: I bought it at Dubai duty-free, so its allowed Duty-free purchase confers zero legal status
Spontaneous or staged photos
As usual, nothing drives innovation like necessity, and for the more than 37 million smokers in the US, not being able to light up anywhere but home created a necessity that needed to be filled