This peer-reviewed research is now in the public realm and we hope it helps all stakeholders, including regulators, understand the important role flavors play in the vaping category and hope it helps explain why vaping has become a popular alternative for adult smokers. The studys authors also disclose that CSUR has received funding from e-cigarette manufacturers for the past three years to conduct research
It concluded non-smokers who vape are three times as likely to take up regular smokes than those who do not
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With synthetic nicotine and e-cigarette companies continuing to use flavors as a way to appeal to youth, she says, her team plans to monitor social media posts with WaLi to ensure brands are using the correct language to dissuade people from getting hooked
"I think it's a step in the right direction for tobacco companies to be developing products that have the probability of being significantly less harmful than conventional cigarettes," Foulds says
