This was not a nonsmokers version of the Negro Motorist Green Book
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Also, Callahan said to HuffPost that Philip Morris USA is "committed to marketing our products responsibly by building relationships between our brands and adult smokers while taking steps designed to limit reach to unintended audiences." He added, "Philip Morris USA markets its menthol cigarette brands using the same marketing approaches it uses for its non-menthol cigarette brands." Advocates like Gardiner, however, aren't convinced that tobacco companies shouldn't be held accountable
Today, truth is a multi-dimensional campaign involving: Advertising (television, radio and print) A website and interactive communications Grassroots outreach through summer and fall tours 'Gear' wearable and cool products like T-shirts, i-Pod socks and other items reflecting the brand and subtly raising attention to the tobacco issue Earned media an extensive media relations programme to place related stories in youth media, and raise attention in adult media to the issue and to the campaign's award-winning work Funding cuts The national truth campaign received its last major payment from the tobacco settlement in 2003
