The Marlboro Man, conceived by advertising executive Leo Burnett in 1954, aimed to enhance the male appeal of filtered cigarettes, which had a feminine connotation
"And you get to the last page and he's like, 'All right, light your last one,' and youre like, 'I dont know if I want' like, by the time you get to the end you're like, 'I dont know if I want to light it, but, OK, if you say so, Allen.' And then youre like savor that last puff, you know
It was Beijerinck, in 1899, who eventually concluded the causative agent was not a bacterium but, instead, possibly a chemical, like a biological poison we would describe today as a toxin
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The base tobacco is subtle and the post-capsule experience is intensely refreshing