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What interventions would help limit the introduction by the industry of package or product features that could undermine the effectiveness of plain and standardized packaging measures

Surprisingly, the implementation of increased rules and regulation has done little to slow the efforts of tobacco advertisements, as since 1981, as cigarette consumption in the United States have declined, tobacco industry expenditure on advertising and promotion have grown 10 times greater.[4] Even though the general public understands the health effects of cigarettes, these companies push even harder to lure in potential customers, and maintain current sales levels

Exposure to light and heat can accelerate the degradation of nicotine and flavourings in the e-liquid

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