This pack distinguishes itself with its straightforward, unfiltered design, appealing to smokers who prefer a stronger, more direct flavor from their cigarette
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Privately, one lawyer for the company explained why in a letter later recovered in a court filing: "We have never raised any objection to the use of our labels feeling, for your more or less private information, that it is not too bad an advertisement." The FTC called the packaging mimicry "an indirect form of advertising aimed at children." As the Truth Initiative's Koval explained, the tobacco industry had more than a passing interest in getting kids interested in its products
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As your body heat prompts the fragrance to develop, wisps of soft honey-tobacco and golden benzoin round out the blend
