In 2014, the study showed, public perceptions of e-cigarettes were more favourable, with 44% of smokers regarding them as less harmful than cigarettes, and only 11% saying e-cigarettes were more harmful (this doubled to 23% by 2023)
(This employee asked to be kept anonymous for fear of retribution, as he signed a nondisclosure agreement with Juul.) That year, after intense pressure from regulators, Juul removed flavored pods from stores and put them only on their website, where customers had to pass the 21-age requirement to buy them
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Hart JE, Laden F, Puett RC, et al
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