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Through paid brand ambassadors and creator partnerships, such as with Milwaukee comedian Charlie Berens, the company invests in its own legend

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Known globally as one of the signature offerings under the Dunhill premium tobacco range, this variant delivers a deeper aroma, stronger body, and a classic full-flavour experience

Over the past years, cigarette paper manufacturers have modified their production method to include two rings of thicker paper at two points along the cigarette

Among high school students, current hookah use rose from 5.2% in 2013 (about 770,000 students) to 9.4% in 2014 (about 1.3 million students)