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A Truth Initiative study published in Tobacco Control found that a majority of mailed ads for oral nicotine pouches or lozenges claimed that they did not contain tobacco leaf (55%) and that they were an alternative to other tobacco products (69%)

Many companies are named based on similar ideas (see IKEA post)

This new rule comes after years of litigation and delay following the original required implementation in the 2009 Family Smoking Prevention and Tobacco Control Act (learn more here), and the tobacco industry is attempting to challenge the new rule as well

Were NOT talking about running a marathon

"Maternal tobacco use and extremely premature birth a population-based cohort study"