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Women didnt want to be afraid to show the pack they were smoking, they wanted to be able to express their own personal chic style. Explore more great package design Get the latest on packaging design in your inbox:

Protecting young consumers is a key policy objective

These buyers have defined volume expectations and reorder patterns that match wholesale operations

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Companies have been criticized for borrowing marketing tactics from Big Tobacco, targeting young people and creating discrete devices with fruity, candy-inspired flavors.