10.1111/add.14999 Summary Keywords global tobacco control, product packaging, marketing, youth, qualitative research, flavor capsule Citation Grilo G, Lagasse LP, Cohen JE, Moran MB, Reynales-Shigematsu LM and Smith KC (2021) Its all About the Colors: How do Mexico City Youth Perceive Cigarette Pack Design
Cross-Brand Comparison Read together, the pre-2023 data shows a portfolio bifurcating: Marlboro and Chesterfield gaining share, Parliament recovering share, while Philip Morris, Bond Street, Lark, and Dji Sam Soe all lost share suggesting PMIs growth (where it existed) was increasingly concentrated in a smaller number of brands even before the company stopped disclosing brand-level detail
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