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Slogans like Tobacco-free generation, healthy nation or Kick the habit, save your life are repeated in schools, social media, and community programs to reinforce positive behavior
As of June 30, 2025, approximately 34 million adult smokers were using our leading heated tobacco product.1 The shipment volume of our heated tobacco unitsthe consumable element of our leading smoke-free producthas risen from 7 billion in 2016 to 140 billion in 2024
What do youth think is in their e-cig
According to the Public Health Law Center, Tobacco manufacturers have found it profitable to market flavored cigars, cigarettes, smokeless tobacco and related products that are particularly attractive to youth