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Despite only being released a few years ago, the enormous success that DISSIMs inverted lighter has garnered has ultimately prompted the company to debut an ever-increasing number of different models and variants, including a huge plethora of different finishes and colors, and with a myriad of different flame types ranging from soft-flames to single torches to dual-torch setups

Flavoured cigarettes are popular among budget smokers as they offer a variety of tastes and a smoother experience 56

The New York Times noted that the campaign was likely influenced by Joe Camel

Directed by Justin Clough, the video opens with Wallen lighting a cigarette in a dimly lit bar

This was particularly true for current users of e-cigarettes