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IQOS (brand value up 8 percent to $3.5 billion) is the fastest-growing tobacco brand, driven by rising revenue from smoke-free products

Latest statistics from the Swedish Council for Information on Alcohol and Other Drugs April 2, 2026 EU report risks derailing smoke-free goals with attack on safer nicotine products STOCKHOLM International health experts today accused the European Commission of undermining its own smoke-free ambitions and putting millions of lives at risk by targeting safer nicotine alternatives that are helping April 2, 2026 Swedish lawmakers praised for challenging Frances absurd nicotine ban STOCKHOLM International health experts have praised Swedish MEPs for their revolt against Frances sweeping ban on nicotine pouches, warning the prohibition is disproportionate, unscientific and risks undermining both public health April 1, 2026 EU tax crackdown on safer nicotine defies science and reality, expert warns BRUSSELS European policymakers are putting lives at risk with their unscientific push for punitive taxes on safer nicotine alternatives, a leading addiction researcher has warned

The original Mighty was our pick from 2014 to 2026

Ethics declarations Competing Interests The authors declare no competing interests

In 2015, Salem was sold to Imperial Tobacco Group as a divestiture during Reynolds' acquisition of Lorillard Tobacco Company