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If youre unsure whether 20mg is right for you, the safest approach is to match your nicotine strength to your smoking history, starting only as high as needed to avoid cravings, then stepping down when possible

Pricing tactice #4: Localize prices to give price-sensitive smokers the option of cheaper retail outlets

Brand switching toward cheaper options is the most immediate and common response

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Oh, man, I would have LOVED to have been in the boardroom of Blu E-cigs on Monday morning after this episode