"We believe Black Buffalo has the potential to capture substantial market share in the nearly $7.5 billion moist smokeless tobacco category, for which we believe no true alternative has existed to date for adult consumers." Robert Buhler, President and CEO of Open Pantry Food Marts, says, "The alternative nicotine category has seen explosive growth over the past few years in the convenience store channel
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Examples of this include flavored sugar cane pulp and the use of hookahs, pipes, hitters (heaters), or other products in which tobacco or similar products may be smoked
LC sales have been increasing, especially amongst youth and young adults, and they are seen as a cheap alternative to cigarettes since they are taxed at a lower rate 41