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Philip Morris inserts from the 1950s promoted the cigarette that takes the FEAR out of smoking, while a Kent cigarette ad from 1964 claimed that no medical evidence or scientific endorsement has proven any other cigarette to be superior. Bolstered by these claims of protection, filtered cigarettes quickly took over the market amid the influx of new health studies in the 1950s

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The Psychological Mechanism Of Smoking Several researchers 20 Anzengruber, D., Klump, K

The FTC will be very concerned about competition in this market, he said in a phone interview