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But after school resumed and the stress started kicking in, he resorted to smoking again

The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials

Journalists with access to Exxon's internal documents recently discovered the company not only knew about their impact on climate change as far back as 1977, but also spent millions of company dollars, actively promoting misinformation about the health concerns of their product

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