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In WHO classification of head and neck tumours

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5 October 2013

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As long ago as 1966, a confidential study made by the Code Authority staff had found that a good deal of cigarette advertising shown on the air could he construed as making smoking attractive and socially acceptable to young people, in violation of the Code Authoritys publicly professed determination to see to it that in cigarette commercials cigarette smoking not be depicted in a manner to impress the youth of our country as a desirable habit worthy of imitation. The study, he said, was in effect ignored by the N.A.B